Today in Connected Consumer

Is it time for Amazon investors to panic over the Kindle Fire? According to IDC, Amazon’s “#1 bestselling, most gifted, most wished for product” of last year apparently became one of the least bought tablets in the first quarter of this year. Shipments of the Fire fell from 4.8 million in the holiday quarter to 750,000 in the first quarter of 2012. Meanwhile, E-Ink Holdings, the sole supplier of black-and-white screens Amazon’s Kindle line of e-readers, reported last week that “Our major customer [i.e. Amazon] was too optimistic about its sales in the fourth quarter of last year and ordered too much from us. That made the customer order almost nothing from us in the first quarter.” The reports set off alarm bells among analysts. Some even compared the Kindle Fire to a holiday fruitcake: suitable for gift-giving but otherwise inedible. As NPD notes in a new report, however, these are very early days in the tablet market, which it expects to grow by 5X over the next five years. Manufacturers are still figuring out consumer preferences and habits, and the market is liable to take many twists and turns between now and 2017. One bad quarter, in other words, does not a trend make. Still, if the Kindle Fire turns out to be a highly seasonal product, that could become a problem for Amazon as it seeks to leverage the device to increase e-commerce.

Digital won’t “evaporate” ad dollars

A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus spending on — both digital and traditional media.

It’s official: Facebook is the 21st century Nielsen family

Thanks to a new product from Nielsen and Facebook, the Internet could be on the cusp of become a first-class citizen in the advertising world for good. But there’s just one problem: Do Facebook users want to be part of a Nielsen family?

With Tap11 Buy AVOS Is Playing a Big Game With Big Data

AVOS, the new startup run by YouTube founders Chad Hurley and Steve Chen, could be targeting the consumer and brand research market with its acquisition of Tap11. Such a move would pit the startup against tech industry stalwarts like Google and Salesforce.

Gideon Gartner Cites GigaOM Pro as Disruptor

The traditional research market — a $14-billion-a-year business — is a mature one, full of entrenched incumbents with established businesses catering to thousands of large corporations. So, when we were putting together the plan for GigaOM Pro, we knew we didn’t want to simply recreate the wheel.

TV Apps to Bring in $1.9B by 2015

Thought Google’s upcoming Androind-based Google TV platform was just about advertising? Think again: TV apps are estimated to generate nearly $1.9 billion in revenue by 2015, according to a new report from our friends at GigaOm Pro titled TV Apps: Evolution from Novelty to Mainstream.