Martin Sargent on Revision3’s New “Beta” Farm Team

Revision3, which has 20-odd web series that were mostly developed in-house, is making a bet that the next big stars of online video are already making their shows. But those shows are teetering on the edge of obscurity with nobody to help promote and develop them. So the company is launching Revision3 Beta, a “farm team” corralled by Martin Sargent, its director of acquisitions and the host of Internet Superstar.

We talked to Sargent last week about the new project, which pays Revision3 Beta roster members a “generous” upfront payment and revenue share to join the platform. Revision3 will sell ads on the shows and let them use open slots at its San Francisco studio.

The typical Beta show, said Sargent, had on the order of 1,000-2,000 views per episode on YouTube before Rev3 picked it up. And some are already having a bit more success as they’ve been added to the platform in the last few weeks. Your Weekly Music Lesson with Walt, for instance, got over 500 Diggs, according to Sargent.

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