So far, AOL (NYSE: AOL) is sticking to the “no comment” on speculation rule but if the portal is on the verge of acquiring Mashable from Pet…
BlogTV is the closest thing to broadcast television on the web. Each day, the site has prime-time viewing hours — evenings, East Coast time — when its traffic balloons from 2,000 concurrent users to tens of thousands. And its live shows are produced by a network of stars who have established audiences that follow them where we go.
But here’s where it gets webby. BlogTV’s content creators are YouTube stars (read: not actually that big), which helps to keep costs associated with bandwidth spikes and international streaming — common assets of other live streamers that emphasize event streaming (e.g. Ustream) and sports (e.g. Justin.tv) — down. The site has a network of vigilant moderators it uses to keep the content advertiser-friendly and clean of copyright and other concerns. And of course, BlogTV is unlike any traditional broadcaster in that it doesn’t have anything to do with producing its content; everything is made by users.
BlogTV is based in Israel, though it’s focused on the U.S. market and fully 80 percent of its viewers are North American. The site originally went live in July 2007 and for a time was yet another video + social network + live broadcasting + mobile + kitchen sink provider. But since May, BlogTV has defined itself as the live-streaming provider of choice for YouTube stars; it has nearly every YouTube top 100 most-subscribed user who’s not a company. How? By paying them.
Pessimistic, even for the opinionated Rafer, but then he knows a thing or two about successes (MyBlogLog), struggles (Feedster), and recessions. Rafer then generously loaded our plate with great tips for less experienced founders who might need help preparing for the market’s “hard knocks.”
Seven months on, times are tougher, but plenty of companies are still getting funded. So this week we checked in with Rafer again. First words out of his mouth: “There has only been a flight to quality. Frankly I’m struggling to understand it.”
Read More about Recession Prep: Scott Rafer’s Survival Tips from 2000, or the ‘Summer of Angst’