Matt Cutts, the distinguished engineer in charge of Google’s webspam effort, is going to take some down time. And good for him.
Many websites’ fate is tied to where to they appear in Google rankings. That’s why it’s significant that Google may one day give a boost to those that use encryption.
Among the questions I got most often at the just-concluded DLD conference in Munich: What about Demand Media’s future following Google’s pub…
Matt Cutts, a software engineer and an eloquent corporate spokesman for Google (s goog), spoke at PubCon earlier this month and later gave a video interview to Web Pro News, in which he said that the speed at which web pages are available might become a factor in SEO moving into 2010. He said that because many within Google consider fastness to be vital to the web, the company is considering making web site speed a factor in calculating page rankings. Those comments have confused and scared many folks as to how speed might impact their businesses. Read More about Should Page Speed Influence Google PageRank?
While efforts to get web sites onto the top page of Google’s search results have spawned an entire industry, people are only starting to seriously consider the value of video optimization for search.
Google’s “Universal Search” feature — which incorporates results from news sites, videos and maps right into the body of a search results page — was introduced in May 2007, but already a fourth of U.S. Google searches (and more in other parts of the world) return videos in the results, according to a study by analyst Nate Elliott, now with Forrester Research.
Videos are 53 times more likely to appear on the first page of search results than text pages, Elliott found. Under the catchy headline “The Easiest Way to a First-Page Ranking on Google,” he blogged about some of the math behind that number. The study looked at 40 of the most popular keywords, and found: