Found|LINKS Mar 22 – Mar 29

Here’s this week’s list of stories we may have missed, but which you shouldn’t.

1) Why we make misjudgments:
On Tues. Mar 25, our friends at VentureHacks did a better job than I did of editing-down Marc Andreessen’s latest opus on cognitive bias, which is based on investor-lawyer Charlie Munger’s theories of “25 key forms of human behavior that lead to misjudgment and error, derived from Mr. Munger’s 60 years of business experience.” Mr. Munger is the longtime investing partner of Warren Buffett. Marc’s essay, The Psychology of Entrepreneurial Misjudgment, part 1: Biases 1-6., is worth reading, but try the VentureHacks version first. You might also want to check out Mr. Munger’s book: Poor Charlie’s Almanack.

2) Ideas/Business Models:
OK, it’s becoming a Twitter world. Could it be that now, instead of a Facebook app, you’ll need to write a Twitter app? Do your employees use Twitter? And ask yourself: does your company or business have a Twitter-play? With the access to consumers Twitter offers, it won’t take long for this platform will be monetized, big time. You need to be ready to take advantage. To wit: from blogger-founder Loic le Mur we get this list of 58 Twitter apps. Check it out.

3) Founder profile:
And speaking of Twitter, for a glimpse inside a the mind of another role model, read 10 Questions for Ev Williams, from Inc. magazine’s March issue. See also Max Chafkin’s profile of Ev, Anything Could Happen. Or if you’re pressed for time, our crib sheet of it, published Mar. 26: Do as Ev Says, and as Ev Does.

4) And related: reread Ev Williams’ magnum opus, dating from 2005!: Ten Rules for Web Startups .

5) How to be sticky: “If you want to succeed, you need people to remember and act on your ideas. For instance, if you are a leader, you want people to catch your vision.” F|R wrote on this very topic in November, but this week Life Optimizer published a great summary of Stanford Professor Chip Heath’s book: Made to Stick: why some ideas survive and others die. It’s written with his brother Dan. Read this post, and you don’t have to buy the book!

Ev Williams: Do as He Says, and as He Does

We launched Found|READ a year a go with a post about serial founder Ev Williams, and how the things he’d learned as CEO of Odeo were informing his then-nascent startup, and now-raging phenomenon, Twitter. (See, Do as I say, not as I did.)

This month Inc. magazine has wonderful profile of Williams, called Anything Could Happen, which explores his uncanny ability to cultivate ideas into companies, to build something of value out of nothing — even that which is “useless, in a sense”, as Twitter cofounder Jack Dorsey put it to Inc.

Ev’s gift isn’t so much genius, as it is genius-execution. This means you can not only learn from him, but probably replicate Ev’s methods to your own benefit (if not to Ev’s level of success). Writes reporter Max Chafkin:

…unlike many of the most successful, he’s no genius when it comes to programming. [Ev’s] specialty is taking a tiny, almost nonsensical idea and turning it into a cultural phenomenon. “He’s like a master craftsman,” says Naval Ravikant, a serial entrepreneur who is an angel investor in Twitter. “There are entrepreneurs who are financial geniuses, and there are raw coders. Evan is the master of creating a product where there wasn’t one before.” If Williams’s art is the conception of inconceivable products, then Twitter is his chef-d’oeuvre.

It’s a long story, but one filled with important insights. We offer some highlights. Read More about Ev Williams: Do as He Says, and as He Does