Social commerce startup Wikets, backed by Andreessen Horowitz and Battery Ventures, is rolling out a new version of its app that builds out its shopping functionality. To date, it has focused on building a network of shoppers who ask for and make recommendations.
Mobify’s CEO Igor Faletski, whose company helps sites optimize for mobile, said almost all of Mobify’s work thus far has been to optimize for smartphones. But he said this year many sites are preparing to build specifically for tablets, taking advantage of their unique capabilities.
“As of 11 a.m. PST, PayPal is already seeing a six-fold increase (514%) more mobile payment volume on Cyber Monday 2011 compared to the same time period on Cyber Monday 2010.” — Claudia Lombana, PayPal Shopping Specialist
Not even halfway through the day on the west coast of the U.S. did PayPal(s ebay) report a huge jump in mobile payment volumes over last year’s Cyber Monday shopping. Some years back — when Cyber Monday actually sounded hipper than CompuServe — I remember sitting at a desktop computer and hitting F5 to refresh the browser and get good deals. Fast forward to present day and consumers can shop anywhere they have connectivity and a tablet or a smartphone.
As barriers to commerce are reduced and it becomes easier to buy things, guess what: Consumers generally buy more things. And if you doubt that, just give Amazon’s Prime(s amzn) subscription a try and install the Amazon Mobile app. I did and our Amazon purchases jumped more than 10-fold in the past year.
One of the interesting shopping trends this year the emergence of mobile devices helping front-load more online holiday sales, as shoppers aren’t waiting for those two days to kick off their spending. It’s another way in which mobile is redefining holiday shopping.
Mobile users are increasingly getting used to buying products with their smartphones and tablets. But it’s not just smaller transactions. New studies show that users are getting comfortable with bigger purchases. The most expensive thing that respondents said they paid for on average cost $274.
RedLaser and ShopSavvy have been helpful in letting smartphone users compare prices and decide if the product they’re seeing in-store can be found for cheaper. Now, those apps are letting people not only find better deals but also immediately buy them right through their apps.
The fact is that because we got easy to use shopping apps on our phones, we are all seeing a big change in our shopping behavior. The biggest manifestation of this trend is going to be during the holiday season this year, according to Google.
Verizon Wireless is tapping Payfone, an emerging mobile payment platform, to offer its customers a way to pay for online items via their cell phone bill. The deal illustrates the kind of scale Payfone is putting together with its new payment service.