Ten months after going independent, Andrew Sullivan’s politics blog the Dish has hit $791,000 in subscriber revenue. The goal for the year is $900,000. October saw a surge in membership numbers because of the government shutdown.
The Washington Post will start rolling out its paywall to a select group of readers next week.
Politico announced Thursday that it will test a metered paywall this week in six states, as well as abroad. But readers in the Washington, D.C. area remain exempt because Politico gets so much advertising revenue from them.
Popular politics blog The Dish, which went independent and added a metered paywall at the beginning of this year, is probably not going to reach its $900,000 goal, founder Andrew Sullivan says.
A popular trick, called NYClean, to get around the New York Times’ article limit no longer works. The development coincides with the Times’ ongoing effort to shut down loopholes around its digital subscription.
Andrew Sullivan added a new payment option for The Dish Monday: Users will now be able to pay by the month. Previously, they were only offered a yearly subscription option.
According to Press+ data, the average price of a monthly digital subscription is now $9.26 — up from $6.85 at the beginning of 2012. Publishers are also offering fewer articles for free before a user hits a paywall.
The Washington Post is reportedly planning a paywall in 2013, and the Daily Beast is also contemplating metered access. Gannett announced this week that it is seeing a rise in revenues as a result of its paywalls. A news roundup.
Research from the Newspaper Association of America shows that most newspapers with paywalls are using a metered model, and free digital access for print subscribers is not a given.