When Numbers Mean Anything And Nothing: iTunes Sales; FIM-YHOO
It would be easy to report a couple of stat-based stories making the rounds — iTunes sales slowing and FIM beating Yahoo in page views –…
Yahoo-MySpace Ranking Spat
Well, MySpace is happy, Yahoo is not: measurement firm hitwise came out with some numbers yesterday saying MySpace is
Online Advertising Up 38 Percent in Q1
So says an IAB and PwC study: it surged 38 percent to a record $3.9 billion in Q1 this year. Sequentially, the Q1 Internet ad revenue were u…
Online Metrics Continue To Confound ; Online Radio Stats Hard To Pin Down
An estimated 30 million U.S. internet users listen to online radio; the numbers and the niche targeting ability should make it an attractive…
Measure Map Blog Stats Tool Bought By Google
Google has bought Measure Map, a blog stats analysis tool, from design firm Adaptive Path, the companies announced today in e-mails to clien…
WebSideStory Buys Visual Sciences For $57.3 Million
The consolidation in the web analytics space continues: WebSideStory has bought out Visual Sciences, for $57.3 million in cash and stock.
V…
Click Counting, Gold Mines & IAB Standards
Another effort to deconstruct IAB’s Nomenclature Project … Sarah Lacy does a good job of laying out the project, reasons for metrics stand…
IAB Metrics Proposal Could Alter Traffic Counts
The rules will be changing about rolling up traffic from multiple sites to the credit of one. For instance, Fox Interactive can boast traffi…
Cnet Co-Founder Halsey Minor Recapitalizes Grand Central; Starts New Online Ad/E-Commerce Venture
Or, if at first and second you don’t succeed, morph into something new. Halsey Minor and his investors thought well-capitalized Grand Centra…