Instagram started experimenting with advertising recently. It is only following what its members have already started doing – embedding commercial messages into instagrams they share. It might pose an interesting challenge for the photo network.
Instagram is a unique place and offers a unique experience, one that is hard to imagine with ads and commercial messages. And that day arrived last week. My reflections on what it mean for brand and display advertising.
Warby Parker is opening up its first full-fledged store (beyond its showrooms) and is using sensors, Wi-Fi and other technology to understand how people use their retail space, and take that data and marry it with their online sales trends.
Planning on live tweeting your reactions to NYC Fashion Week in September? A partnership between a social media analytics company and a video livestream company could bring additional information back to brands on what users like, or Tweet, the most.