Why Oversharing Can Help Startups

More than half the employees at web video start-up Blip.tv are active Tumblr users, which has created a public awareness of the company’s internal culture. It’s a unique example of how corporate communications can incorporate social media, but would it work for any ol’ start-up?

Blip.tv Predicts Best Quarter Yet for Web Creators

Blip.tv is predicting its best quarter ever for fourth quarter 2010, thanks to sponsors including Samsung, Reebok and Kraft. Of course, while creators will be able to optimize their revenue, a show’s ability to be sustainable depends on its audience.