@ pcAds: Flipboard’s McCue: Interactive Ads Have Drawbacks
There is no scrolling on Flipboard — that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK…
There is no scrolling on Flipboard — that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK…
Apps like Flipboard and Zite are showing traditional media entities what readers really want when it comes to mobile content consumption: smart aggregation, customization and personalization, and a better interface. If publishers don’t find a way to ride that wave, they will be crushed by it.
The good news first: Flipboard, the popular iPad app that lets users aggregate its social media and news feeds into one unified, magazine-li…
Mike McCue, the founder of Palo Alto, Calif.-based mobile media company, Flipboard, seems to have figured out a business model for his 20-person company. It revolves around a new kind of ad network, embracing RSS and betting that HTML5 is going to define its future.