Milk Music opens up on the web, Samsung adds Milk apps to TVs

Samsung is bringing its new Milk media services everywhere: Milk Music, the Pandora-like music streaming service that the company launched exclusively on Samsung handsets last March, went live on Samsung smart TVs Monday, and a web player for the service is being launched on Samsung’s website this spring. Milk Video, the mobile video aggregation app that launched on Samsung phones in November,  will also come to the company’s smart TVs this spring, the company announced at CES in Las Vegas on Monday.

Notable about this announcement is that the Milk Music web player will be available to everyone, not just Samsung device owners. Milk Music’s Android app has been available via Google Play, but only works with Samsung handsets. [company]Samsung[/company] initially launched Milk Music as an ad-free service that was meant to add an extra benefit to owning a Samsung device. However, the company has long said that Milk Music would only remain ad-free for a limited time. One should expect Samsung to add ads to Milk once it’s available via the web to anyone.

Samsung also officially unveiled its Milk VR app at CES on Monday after soft-launching the app a week ago.

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Samsung launches Milk VR service for its Gear VR headset

First there was Milk Music, then Milk Video, and now comes Milk VR: Samsung launched a new VR media service for its Gear VR headsets Tuesday, according to a CNet report. Milk VR offers Gear VR owners free 360-degree videos to explore with their headsets, and Samsung plans to update the service regularly with new content.

Samsung started selling its Gear VR headset earlier this month; the $200 headset is being billed as an “innovator edition” device catering to developers and early adopters. It can only be used with the Samsung Galaxy Note 4 phone, which is being inserted into the headset as a display, but Samsung executives have said that they plan to make compatible versions for other Samsung phones in the future as well. Gear VR has been developed by Samsung in conjunction with Oculus, maker of the Oculus Rift VR headset.

Milk VR lives as an app on the Gear VR. There is also a website that seems to preview some of the content, but it doesn’t seem completely launched yet: MilkVR.com currently lets you explore a dozen or so 360-degree videos via compatible browsers.

Interestingly, the site also mentions options to upload user-generated content. In a document called the “Milk VR Format Guide,” it explains that users will be able to upload 360 degree spherical videos, which have to be encoded in MP4 and feature a minimum bit rate of 40Mbps. The document also gives some advice on how to shoot content suited for VR headsets, including this suggestion:

“Steady, stationary 360 cameras work best so people’s heads don’t feel like they are moving when they aren’t.”