2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine
A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobi…
Mobile Ads Join The IPO Boom As Millennial Looks For Public Investment
Mobile ad company Millennial Media is going to try its hand in the public markets, filing papers Thursday for a $75 million initial public o…
Mobile ad network Millennial Media files for IPO
Mobile ad network Millennial Media has filed to go public as it looks to capitalize on the big shift in advertising toward mobile devices, a market that is expected to grow rapidly in the coming years as smartphones and tablets proliferate.
Millennial Media Says Kindle Fire Impressions Growing 19 Percent Each Day
We still don’t have any exact figures from Amazon (NSDQ: AMZN) for how many Kindle Fire tablets it has sold, but the latest figures out from…
Mobile Ad Figures Show Android Has Secured Its OS Lead, Apple A Device Lead
Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network — the mobile platfo…
Android leads in mobile ads; iPad ads jump 456 percent
Media released its Q3 2011 Mobile Mix report Tuesday which shows Apple continues to be the device manufacturer with the largest share of mobile ad impressions. From a mobile OS perspective, though, Android leads with 56 percent of all mobile ads served.
5 trends that will shape the future of mobile advertising
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. Here are some trends that will shape growth in the next five years.
Is Apple iOS Usage Flattening Out? Millennial Media’s Figures Suggest Yes
The stock market loves Apple (NSDQ: AAPL), and so, it seems, do consumers falling over themselves to get news about the latest iPhone. But i…
Appcelerator opens a market for mobile back-end services
Appcelerator has built up a community of 1.5 million developers that have used its cross-platform development tool to build more than 25,000 apps for iOS, Android and BlackBerry. Now it’s looking to turn that community into a selling opportunity by launching a marketplace for software modules.
Changes Ahead For Millennial Media? Tech Veteran Isaac Babbs Starts As SVP
Millennial Media is one of the larger independent mobile ad companies around, and now there are signs that it could be looking to take its b…