SnapChat has convinced media companies like CNN and Yahoo and Vice to be part of its new Discover feature, and they were easy to convince because of SnapChat’s 200M-plus millennial audience. But who ultimately benefits from these deals?
If you want to reach the Millennial generation, it’s probably a good idea to use the Internet. But according to new research from MTV, companies run the risk of alienating their target audience if they go about social media marketing in the wrong way.
It’s not exactly news that the Millennial Generation (loosely defined as people born between 1980 and 2000) spend a lot of time on websites like Facebook, Tumblr, and Twitter. But according to recent research findings, the constant social networking isn’t all fun and games.
Kids these days are wielding more power over how video and televised entertainment are being pumped into their homes, according to new research from Motorola. The company studied the influence and behaviors of the Millennial generation (young adults ages 16 – 27), and the results are not surprising: They want HD content when they want it, wherever they want it.
Some highlights from the Motorola study include:
- 71 percent of Millennials influence parental decisions about cable, DSL or satellite services.
- 62 percent have influence over purchasing an HDTV set and programming package.
- Nearly 50 percent of DVR-owning Millennials use it for half of their TV watching.
- 84 percent are interested in TV and movie content on demand.
- 83 percent want to be able to download TV from a DVR to their mobile players.
Again, the results of the study aren’t surprising. Modern TV setups are complex, so its natural to lean on the guidance from your connected child. Additionally, this generation was the first to get a taste of consuming content on its own terms. Just wait until the post-Millenials, who have never known anything but on-demand, start making the decisions.