Misfit breaks into the smart home with a color-changing lightbulb

Misfit, a startup best known for making fitness trackers, announced its newest product on Tuesday, and you don’t wear this one: Instead, the Bolt is a connected lightbulb that changes colors.

Bolt lightbulbs screw into a common Edison lightbulb socket and can produce both colored light as well as white light equivalent to the brightness of a 60-watt CFL bulb, or about 800 lumens. That’s slightly brighter than Philips Hue, a similar line of color-changing connected LED bulbs, which only puts out 600 lumens. Also unlike Hue, Bolt bulbs don’t need a hub, because they connect to your phone through Bluetooth LE.

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One Bolt feature shows why Misfit thinks the smarthome is a good fit: Misfit trackers and the Beddit measure sleep, and Bolt bulbs can use that information to gently wake you up with a “simulated sunrise.”

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However, you’ll also need to download a second Misfit app if you already use the Flash or Shine. The Bolt connects to a new Misfit Home app (which will be available for iOS and Android) that gives users the ability to change the color or turn off your collection of Bolt bulbs from your phone. The Bolt will also work with Logitech’s Harmony Home hub remote and app.

It’s difficult to tell where Misfit Bolt lands in the growing list of connected lightbulbs hitting the market. At $49.99 per bulb and $129.99 for a set of three, it’s slightly less expensive than the Philips Hue, which costs $60 per bulb and requires a wireless bridge. Here’s a great guide to how the connected bulbs currently on the market stack up.

Bolt lightbulbs are available for pre-order today and are expected to ship in “mid-Febuary.”

Swarovski crystals make this Misfit fitness tracker sparkle

Most fitness trackers are meant to blend in, but if you’d like your wearable to stand out, Misfit has covered its flagship Shine tracker with a giant Swarovski crystal.

There’s one major new feature in the new trackers in the Swarovski Shine Collection. If you get the Shine covered with a purple Swarovski crystal, it’s actually hiding a solar panel that means the tracker never needs a battery replacement. The solar-powered tracker uses the Swarovski crystal to refract light directly onto the solar cell, according to Misfit. (If you get the Shine with a clear crystal, it will still need a battery replacement after four months.)

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[company]Misfit[/company] plans to sell the Swarovski Shines in a set that includes two accessories. The accessories are nice: You can choose from a bracelet covered in smaller crystals, a ropey band, and several pendants that allow the Shine to be worn as a necklace. The accessories will be compatible with the standard Shine and will be sold separately, too.

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A package with a Shine and accessories will cost between $170 and $250 when it goes on sale later this spring. Pre-orders are available now. The normal Shine, which costs $100, comes in 10 colors when it’s not covered in glass cut to look like diamonds. Misfit also sells a $50 fitness tracker, the plastic-covered Flash.

Sure, Swarovski’s glittery look might be too garish for some, but that’s fashion: Choices that work for some people will be a non-starter for others. For instance, Misfit’s rival Fitbit has a partnership with Tory Burch that hides its trackers inside bangles and jewelry. The question is when savvy consumers stop thinking of these kind of fashion collaborations as styled-up fitness trackers and instead consider them to be jewelry with a little bit of connectivity.

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Insurance provider Oscar will reward you if you hit your step goal

Oscar, a health insurance provider based in New York, plans to offer every single one of its subscribers a free fitness tracker, the Misfit Shine. If Oscar subscribers hit their step goals, Oscar will give them $1 in Amazon credit, up to $240 per year.