Real-time bidding is now becoming a common feature on mobile ad platforms. But Germany’s Madvertise reckons its underlying targeting tech will give it the edge over rivals such as Mobclix and Smaato.
We already knew that mobile advertisements perform better on larger screened devices and now there’s evidence of when the best time of the year is for a these ad spots in apps. If you guessed the year-end holiday season, you’d be right according to this infographic.
Mobclix, a mobile ad network aggregator, has acquired Heartbeat from New York-based Enormego for its ability to analyze the performance of i…
Mobclix and Nielsen have inked a partnership aimed at providing detailed consumer information for advertisers looking to target their pitches to mobile users. The move will give marketers more confidence as they consider investing in a space where accurate data can be difficult to come by.
Mobile app stores are popping up like mushrooms after the rains, making life difficult for app developers. We wanted to know the average cost of a paid application on different platforms. Folks from Mobclix crunched some numbers and came back with some surprising findings.
