Mobify launches tablet optimization tool for websites

Mobify is betting that companies want to optimize their websites for tablet use in the same way many have modified their sites for smartphones. The company is releasing a tablet optimization product that makes it easy for a site to convert to a more tablet-friendly design.

2012: The year websites optimize for tablets

Mobify’s CEO Igor Faletski, whose company helps sites optimize for mobile, said almost all of Mobify’s work thus far has been to optimize for smartphones. But he said this year many sites are preparing to build specifically for tablets, taking advantage of their unique capabilities.