Harman’s Aha streaming radio service will soon carry location-based ads, which, thanks to Placecast’s geofencing technology, know when you’re driving near an advertiser’s store.
Sense Networks uses your location data to send you targeted ads. Location data, however, isn’t as exact as you might think.
Traffic on the mobile web continues to soar, but conversion rates for ads on mobile phones lag far behind their desktop counterparts. But building a dedicated site for mobile use should increase engagement and help boost those rates.
Buying Jumptap will bolster Millennial as it prepares to challenge Google’s mobile dominance, but even combined the two companies hold only a fraction of the mobile ad market.
Facebook hit the user metrics on mobile in January that moved the company into mobile territory, but it was the second quarter earnings released Wednesday that proved that the money is on mobile too.
Android phones and iPhones each accounted for about 30 percent of mobile ad impressions for Q2. But the iPad puts Apple over the top when it comes to overall mobile ad traffic, with 8 percent versus Android tablets’ less than 1 percent.
Telecom veteran Susie Kim Riley lived in the mobile network core for 8 years. She’s putting that experience use with a new startup that is making mobile data a currency consumers can earn and spend.
A new deal with a large ad-buying firm will be worth hundreds of millions of dollars over a multi-year period, the Financial Times reports.
MoPub’s report says the share of ad buying on Apple phones increase 12 percent between January and March. Android tablets saw less than 1 percent of money spent on ads for the quarter.
The company hopes Marketplace will stand out because it is offering app publishers and developers a way to sell their ad inventory while also giving them built-in, accurate data about their audience.