Mandalay Digital plans to combine Appia with its own mobile business Digital Turbine to create a marketing network that will bring mobile carriers back to the table when it comes to app distribution.
If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience properly, invest in data licensing, and forget about distracting product development.
Facebook just broke ties with two companies that helped it collect information about app revenues because they breached Facebook’s rules on using customer data.
Aquto’s use of AT&T’s controversial new subsidized internet program is definitely benign: it’s compensating mobile users for data consumed while viewing ads. But is its use case typical or the exception?
LiquidM on Thursday announced public availability of its white-labeled mobile advertising management platform as well as $5 million in series A funding.
Facebook might have been a slow starter on mobile, but aggressive growth in mobile usage has helped the company boost its share of the mobile advertising pie, and in the process it has become the second largest digital ad platform — behind Google.
Ad network Widespace is debuting Nuance’s first interactive voice ads on two Swedish mobile apps. Instead of just passively viewing advertising on your phone, you can now ask an ad a question and receive an answer.
Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group. The deal is as much influenced by technology as it will influence the technology landscape as media, content and technology continue to become even more enmeshed.
More time we spend on smartphones, more money is going to be spent on mobile advertising, or at least that is the conclusion I am drawing from the numbers released by IAB that show a big bump in mobile ad spending during 2012.
Two out of five YouTube video views are coming from mobile devices in the U.S., and the video service is increasingly cashing in on these mobile views.
