Half of U.S. shoppers rely on phones for in-store research

The Pew Internet and American Life Project shed light on one of the biggest challenges for retailers: more than half of U.S. adult cell phone owners used their mobile phone during the recent holiday season to get in-store help for their purchases.

Is Mobile Search About To Go Visual?

Amazon’s pick-up of SnapTell last week drew little media attention, but the move could go a long way in pushing image-based search toward mass-market adoption in the U.S., in part because it does away with the need for 2-D barcodes, which haven’t yet tempted U.S. consumers, handset manufacturers or carriers.