Mobile app publishers are increasingly turning to ad network mediation to boost ad revenues and optimize fill rates in markets around the world.
Retailers are scrambling to leverage the power of beacons powered by Bluetooth low energy (BLE), but the technology may gain ground in other scenarios before users begin to embrace it in brick-and-mortar stores.
Smartphones will play a major role in how consumers shop and engage with retailers this holiday season. Retailers should focus on a few crucial areas to fully capitalize on that trend.
MCX should focus on improving its CurrentC mobile payments offering and stop prohibiting its retail partners from using Apple Pay and other competing systems.
Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for nothing else than Google pricing leverage.
There’s a lot Skyhook can tell about you based on the Wi-Fi networks you cross everyday. It’s putting that info to work with a more refined set of geofencing and profiling tools for advertisers and developers.
Political campaigns, SMBs and other organizations are still failing to build websites that are optimized for mobile phones. They can change that by addressing several fundamental factors.
Apple will have to address some big challenges if it is to succeed in a mobile payments market that has yet to get legs in the U.S. If Apple Pay thrives, though, it could pave the way for some competing systems.
NFC is once again generating a tremendous amount of buzz as a vehicle for mobile payments at the point of sale. But merchants that have yet to invest in mobile payments should monitor the market carefully as new NFC-based systems come online.
Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don’t leverage beacons wisely and judiciously will slow growth of the overall market.