Big In Japan, whose barcode-reading app ShopSavvy has been a major hit on smartphones, today announced it has picked up a pioneer in QR codes. The move could go a long way toward pushing QR codes, which have failed to gain much traction in the U.S.
Mobclix and Nielsen have inked a partnership aimed at providing detailed consumer information for advertisers looking to target their pitches to mobile users. The move will give marketers more confidence as they consider investing in a space where accurate data can be difficult to come by.
The iPad’s knockout touchscreen is prime advertising real estate, and mobile ad companies are already working to expand their solutions to support the device. And the iPad’s lack of Flash support will give the mobile players a substantial advantage over traditional online advertisers.
Crisp Wireless this morning unveiled a new technology that delivers ads that remain on screen as users scroll down through pages on the wireless web. While those ads may prove effective, they may also give users one more reason to avoid the mobile Internet.
Mobile advertising is hot, thanks to surging smartphone sales, increased traffic on the mobile web and the explosion of mobile apps. So Google’s recent $750 million acquisition of AdMob is likely to spark another round of M&A activity in the space next year.
Google this week expanded its coupon service to mobile just in time for Black Friday, enabling U.S. consumers to access and redeem the discounts via their phones — an effort that could give the space a much-needed shove into the mainstream.
Text messages and banners on the mobile web are the most noticeable kinds of wireless ads, according to new research from Parks Associates, but mobile video and click-to-call campaigns draw the best response from consumers. Such contradictions underscore why advertisers need to use a variety of tools as they deploy their mobile campaigns. Read More about Choosing the Right Tool Is Key for Mobile Advertisers