In a crowded mobile market, how do you ensure your new app stands out? Start with a soft launch says Craig Palli of Fiksu. Palli offers his tips on how to gather the data you need to make impactful changes ahead of a major release.
The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement.
Game developers are getting new tools from startup PaeDae that allow them to monetize through real-world branded rewards and distribute their apps through a promotion product. The service is trying to make its mark with very smart targeting of rewards.
Tapjoy has replaced its CEO Mihir Shah with Disney digital veteran Steve Wadsworth. The company helps developers monetize their apps through ads and offers and it also launched its own consumer portal for people to find and download apps.
Crowd-sourced navigation app Waze is launching its own ad platform, allowing advertisers to insert ads that users can see on their maps and search results when they navigate to their destination. Waze believes these “location-guided” ads can succeed because they incorporate where a user is headed.
Are you lost for words when dealing with the inner workings of common household appliances? Then you might want to check out FixYa’s new iPhone app, which gives users the option to record their problems in video, so they don’t have to write about “that thing.”
Facebook is testing out the ability for advertisers to buy mobile ads through Facebook on mobile apps and websites. It could be part of a larger play to build an offsite ad network.
To help advertisers figure out when consumers actually intend to purchase a product and when they’re just making a wish list of fantasy items, mobile ad network Jumptap’s new ad targeting approach links mobile behavior, web behavior and offline data.
Gartner said that 89 percent of app downloads in 2012 are expected to be free and that number will only go up. But in-app purchase is rising as a monetization tool and will be present in 30 percent of apps by 2016.
Developers are getting the ability to sell physical items through Amazon’s mobile in-app purchase system. The first app to get this ability is Activision’s Skylanders Cloud Patrol. This could be a big help for developers looking to monetize their apps through commerce.