Turning mobile shoppers into mobile buyers

Mobile played a huge role in online sales over the holiday season, but shoppers are clearly using their smartphones very differently than their tablets. Online retailers can boost their sales to smartphone users by improving their mobile sites and advertising more effectively.

Smartphone owners turn to retail mobile websites over mobile apps

Based on metering of 5,000 smartphone phones, Nielsen said five top retailers found that smartphone users during the holidays preferred mobile retail sites 51 percent to 28 percent for native apps. The findings suggest retailers need to focused on both native apps and the mobile web.