Take a first look at ESPN’s upcoming mobile app, and the responsive website the sportscaster plans to launch in a few months.
Political campaigns, SMBs and other organizations are still failing to build websites that are optimized for mobile phones. They can change that by addressing several fundamental factors.
Mobile played a huge role in online sales over the holiday season, but shoppers are clearly using their smartphones very differently than their tablets. Online retailers can boost their sales to smartphone users by improving their mobile sites and advertising more effectively.
The platform could give publishers a new tool in their quest to monetize online content. Not only does it let mobile websites issue push notifications, but it also introduces new real estate for ads.
Based on metering of 5,000 smartphone phones, Nielsen said five top retailers found that smartphone users during the holidays preferred mobile retail sites 51 percent to 28 percent for native apps. The findings suggest retailers need to focused on both native apps and the mobile web.