Germany’s Moviepilot has taken an unusual trajectory, beginning as a film recommendation site called Moviepilot.de and expanding into the U.S. and elsewhere with a fan site called Moviepilot.com. Now it’s going to focus on the newer company with a fresh $20 million cash infusion that comes from French media firm Webedia, the proud new owners of Moviepilot.de. The German site has 5 million monthly users and 2 million Facebook(s fb) fans, along with popular German-language YouTube(s goog) channels. Moviepilot CEO Tobias Bauckhage said the sale would let his team “press ahead with even more energy and focus on our expansion into the U.S. market.”
Call it a minor pivot. The Berlin- and L.A.-based IMDb rival Moviepilot has decided that the real money lies in turning its masses of user data into cross-platform marketing campaigns for the likes of Universal and Disney.
The Berlin-based IMDB rival Moviepilot, which is already working with film studios to give them better understanding of their projects’ fanbase, has secured funding to put a sales team in LA