Buckle up: Traditional TV is in for a heck of a ride

A generational shift is unfolding in the way we consume content. It’s a fundamental change in consumer behavior that will impact businesses across all industries. Will the inevitable disruption of internet TV be similar to the downslide of print media?

Vyyo Out of Air?

Vyyo, loosely translated, means “air” in Hindi. And air is what the Norcross, Ga.-based cable broadband equipment maker with that name might have run out of. The company, which used to trade on Nasdaq under the ticker VYYO, is down to some $5.3 million in cash and cash equivalents, according to an SEC filing. The sad turn of events for the company comes a year after it received a big cash infusion — $35 million — from Goldman Sachs. It now has a market capitalization of around $3 million and trades on the Pink Sheets OTC market.

Vyyo makes spectrum-overlay technology that allows cable providers to give big boosts to both upstream and downstream bandwidth. Unfortunately, with the exception of a handful of buyers, the company couldn’t get its technologies widely deployed. And according to Cable Digital News, Vyyo has been fighting a losing battle with vendors that make switched digital video and 1 GHz bandwidth expansion gear.