Spike TV gets social for the Guys Choice Awards

Spike TV is teaming up with Facebook, Twitter, Instagram, Shazam, Foursquare, Tumblr, Smilebooth, GetGlue and GroupMe for its Guys Choice Awards show. The social media blitz is designed to raise awareness and increase tune-in while also tapping second-screen apps to help drive engagement with viewers.

Vid-Biz: Brightcove, Adap.tv, Visible Measures

Turner Broadcasting Selects Brightcove to Expand Online Video Business; Turner taps Brightcove to support online video content in the UK, Spain, France, Italy, Germany and other countries throughout Europe. (press release)

Adap.tv Launches a Video Ad Exchange; the video ad-serving company has opened the doors on the first-ever online video ad exchange, working with Gannet, Demand Media and dozens of local TV stations, as well as Publicis Groupe’s Vivaki and Omnicom Group’s OMG Digital. (AdAge)

New Trends Application From Visible Measures Is Invaluable; the new product offers access to videos in three different data sets: social video, film trailers and all the recent 2010 Super Bowl ads. (VideoNuze)

Court Denies DirecTV Temporary Restraining Order Against Dish; a federal court denied DirecTV’s request for a temporary restraining order against Dish Network seeking to block Dish’s “Why Pay More” ad campaign. (Multichannel News)

Video Ad Networks Embrace Retargeting; video ad retargeting is emerging as a new way for direct response advertisers to leverage in-stream video advertising. (ClickZ)

MTV Networks Joins Quantcast Media Program; MTV will partner with Quantcast to offer advertisers capabilities to better reach their audiences on sites in its domestic portfolio. (Quantcast blog)

PubMatic Introduces PubMatic Premier; the new offering enables publishers to increase revenue from existing ad strategies and find new ad revenue opportunities, while allowing them to maintain total control of their brand and data. (PubMatic blog)

Intel and Cineform Create 3-D Video; Intel and Cineform have come together to make it possible to make your own 3-D video by putting two cameras on a single tripod. (WebProNews)

Comedy Central’s Video Player: So Bad it’s Funny

With forever-and-a-day load times, a tiny screen, choppy streams and incessant ads before, between, and after clips, Comedy Central (s VIA.B) really kills (and not in a good way) its online video viewing experience. Which means it’s a total chafe to watch clips of The Daily Show and The Colbert Report online. And let’s be honest; that’s a crucial element of the modern lifestyle.

The Daily Show With Jon Stewart M – Th 11p / 10c
Guantanamo Baywatch – The Final Season
Daily Show
Full Episodes
Economic Crisis Political Humor

Embedded above is a recent clip from The Daily Show. In my web editor, it takes 26 lines of code. By contrast, a standard YouTube embed is only five lines long. Not a big issue, but just gives you an taste of how sloppy and outdated the player is on the inside as well as the outside. What’s perplexing is that Viacom’s MTV Networks, which manages the Comedy Central shows’ online presences, actually has developed some much better video players. At the risk of making this page take ten minutes to load, I’m going to embed some examples of players from a few other MTV Networks properties.

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