For Widgets, VC Money Easy, Revenues Not So Much

Widgets, Facebook Applications, OpenSocial Web 2.0 gee gaws – you got one of those, well you can get funded. And when I say funded, I mean really funded, even though many of these companies are still struggling to find a business model. This lack of a business model at a time when social media advertising is taking a bit of a nose dive, makes me wonder what the investors are thinking.

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Widget Me This

The time to prove that widgets can make money is here. But much like the early days of banner advertising, when people just sold whatever unused space they had, the world of widget ads is a Wild West with no set sizes, rules about placements, or even defined success metrics.