My Little Pony remains on Netflix, for now

Good news for My Little Pony: Friendship is Magic fans: The cult show remains on Netflix for at least another three weeks, despite the fact that the original contract between Pony franchise owner Hasbro and Netflix reportedly expired earlier this month.

In January, [company]Netflix[/company] told its viewers that it would have to remove the show on February 2. That deadline passed, and Netflix updated its website with a notice that the show would disappear on February 17. However, this week, My Little Pony, as well as other [company]Hasbro[/company] shows including Pound PuppiesLittlest Pet Shop, Transformers Rescue Bots and Transformers Prime are still available for streaming, now sporting a March 16 removal notice.

So what’s really going on here? Spokespeople for Hasbro and Netflix didn’t respond to a request for comment when I contacted them for this story, but it looks as if both companies are still negotiating to strike a new deal, with Hasbro shows remaining on Netflix while talks are underway. Back in January, a Hasbro spokesperson told me that the company was “extremely hopeful” that it would be able to strike a new agreement with Netflix.

This means that with a little bit of luck, My Little Pony: Friendship is Magic could remain on Netflix even after March 16. But it probably doesn’t hurt to start binge-watching anyway.

Netflix may remove My Little Pony, other Hasbro shows

You’ve got two weeks to prepare your kids for it: Netflix could be removing kids shows from Hasbro / Discovery from its streaming service at the beginning of February, according to reports from USA Today and the New York Post.

Shows like My Little Pony: Friendship is MagicLittlest Pet Shop, Transformers Rescue Bots and Transformers Prime will disappear on February 3 unless the two parties strike an eleventh-hour deal, which seems unlikely, but not totally out of the question. A [company]Netflix[/company] spokesperson declined to comment on negotiations between the two companies, but a [company]Hasbro[/company] spokesperson sent me the following statement:

“We know today’s audiences watch content on a number of different platforms and we are deeply committed to ensuring that the people who love our shows have access to them anytime and anywhere they want to watch. Hasbro Studios programs including My Little Pony: Friendship is Magic and Transformers RescueBots are currently available on numerous broadcast and streaming platforms around the world.  We are extremely hopeful that we can continue to offer our highly rated, award winning programs to Netflix U.S. subscribers. “

It’s worth noting that some movie titles with the same characters, including My Little Pony Equestria Girls, will remain on Netflix either way, as they are not covered by this deal.

Netflix regularly removes shows and movies as content deals expire, and occasionally brings back content that briefly went off the platform. But while Netflix subscribers have by and large gotten used to this dance, it’s a different story with kids shows altogether.

Last year, all hell broke lose when Netflix ended its contractual relationship with Viacom, forcing the company to remove popular kids shows like Dora the Explorer, Spongebob Squarepants and Go Diego Go, with hundreds of our readers complaining about ruined birthday parties and broken little hearts.

A kids’ reading app that reports back to parents

Children’s e-book reading is still in very early stages — but with parents increasingly handing iPads down to their kids, publishers see room for fast growth. A new iPad app offers children’s books from brands like My Little Pony and Curious George.