If there’s one thing Claudia Kotcha will tell you about building apps that employees want to use, it’s to think about your employees really want. Kotcha ought to know — she spent years creating products that millions of actual consumers loved.
Which applications are best for scaling a business from a tiny startup to an enterprise powerhouse? And how do you get your employees to use them? For most companies, success will come from adopting those which are easiest to use, and which employees are already using.
Today, things tend to trickle up as far as enterprise software selection goes: Businesses are increasingly taking cues from their employees when it comes to choosing enterprise software. Many employees, now, prefer software that incorporates the social and collaborative aspects they use in their personal lives.
When it comes to users, transparency is important for taking reputation with them across sites. Being chattygirl32 in the New York Times comments section isn’t so helpful when you try to leverage online reputation elsewhere. A real name, however, might stick.
How do you get the most out of collaborative teams? It helps if you can quantify their performance and provide feedback to workers. At GigaOM’s Net:Work 2011, executives from LiveOps and Rypple said measurement was key to improving collaboration between teams of contract workers and experts.
A simple emoticon can tell you wonders about the emotional state of your company. Socialcast experimented with such a test in a Japanese factory asking employees to rate their work day with a happy, average, or sad face. The simple question gleaned enormous insight.
Smartphones are the key to making intelligent connections between tomorrow’s workforce and employers, says Ariel Seidman, co-founder and CEO of Gigwalk. That’s because the way we look for work, track and show off our skills, and the needs of employers are all changing.
A few years back, people had to more or less lie to their boss if they wanted to work at a co-working facility. These days, coworking is increasingly adopted by big corporations who value increased productivity just as much as any potential cost savings.
The idea of physically manipulating digital data through gestures, as shown in the movie Minority Report, may seem like sci-fi, but there’s much that applies to the desktop of tomorrow. Oblong’s John Underkoffler envisioned the future at the GigaOM Net:Work event on Thursday.
Companies are realizing that gamification, or the use of key game concepts to engage users and solve problems, can be a powerful way to create happiness and innovation and spur on results and education among their workforce, said Gabe Zichermann, CEO of Gamification.Co.