Avi Networks, fresh with $33M, aims to virtualize the network

Networking startup Avi Networks is ready to explain just how it virtualizes networking gear so that enterprises don’t have to rely on legacy equipment. The startup is also announcing that it has raised $33 million in venture capital since being founded in 2012.

Greylock Partners, Lightspeed Venture Partners and Menlo Ventures are all investors of the startup.

The Sunnyvale, California, startup is one of the many companies that’s taking a software approach to networking to stop the reign of legacy networking providers like [company]Citrix[/company] and [company]Riverbed[/company], which sell proprietary hardware.

Avi Networks can be considered a networks-function virtualization (NFV) player, explained its CEO and co-founder Umesh Mahajan. It wants to remove and improve upon the software that powers proprietary networking hardware, like application delivery controllers and load balancers, so that users can plug that software into cheaper, generic servers and still get the same capabilities.

What makes Avi Networks different than other vendors, like the recently launched Akanda, is the startup’s plan to target the load balancer appliance and the application delivery controller, which help distribute traffic across the data center and ensure that when a server goes offline, another one can pick up the slack. These devices, which sit in Layer 4 and Layer 7 of a network, are designed to make sure that applications are running well and performance isn’t suffering.

Avi Networks controller

Avi Networks controller

The technology is similar to what content-delivery network provider [company]Fastly[/company] is doing in its data centers. Fastly customized the software inside its [company]Arista[/company] switches and servers so that those devices now take on load balancing, thus negating the need to buy a load balancer appliance.

Avi Networks basically sells customized load-balancing software, sold on a “pay-as-you-use” model, that runs on standard x86 hardware, explained Dhritiman Dasgupta, the company’s vice president of marketing. As the load-balancing software collects and routes traffic, it also stores some of that data in an custom-built analytics engine that can help staff figure out what is going on when a networking problem occurs, he explained.

For example, using the analytics engine, users should be able to tell if a problem with a server might have caused an application to go down or if it was actually something with the application itself.

Companies often buy more gear than they actually need because they want to make sure that they can handle a spike in traffic, should it occur, Dasgupta said. Avi Networks supposedly cuts down on the necessity to buy more gear because its software can handle enormous amounts of traffic, and a user can cut back on the service if there’s not that much occurring.

“As user demand increases, you pay for what you use,” said Dasgupta. “As the demand goes away, we downgrade the service.”

Update: Story clarified to emphasize Avi Networks targeting load balancers and not switches or routers.

Net neutrality getting dis-connected

For all the sturm und drang over fast lanes and slow lanes, from the point of view of Netflix, YouTube and other video streaming services, it’s a bit of a red herring.

Netflix’s net neutrality jujitsu

This month, Netflix began offering streaming 3D content for the first time, along with something it calls “Super HD” video, which is says is superior to “full 1080p” video. The catch is that Netflix claims it can only deliver the new services to subscribers’ whose ISPs have configured their network to interoperate with Netflix’s own CDN due to the high bandwidth requirements of 3D and Super HD.

Soon cell towers will start following you

Intucell is working with an unnamed North American operator to build a new kind of self-aware cellular network. Its self-optimizing network technology will transform today’s static cellular grid into a network of constantly expanding and shrinking cells that follow customers through the network.

Today in Cloud

Last week, I spoke with Stephen Elliot, vice president of strategy for CA’s Infrastructure Management and Data Center Automation business unit, who explained CA’s place in the virtual data center as a step beyond VMware. Essentially, while VMware does some great things regarding automation of tasks within the virtualization layer, CA handles much more — including network management and application performance — and manages both virtual and physical infrastructure. In fact, he said, VMware is a good way to get comfortable with certain concepts of automation. NetQoS is just one more piece in CA’s network management portfolio, and CA thinks it will prove a nice fit with the Cassatt technology CA bought in the spring.