Netflix, AT&T’s 250-GB bandwidth caps, the Royal Wedding, Roku, Google+ Hangouts and The Guild were only some of the subjects that proved to be really popular this year. Check out our list of the eleven most-read NewTeeVee posts of 2011.
Chatroulette, WebM, the World Cup and Apple Tv were only some of the topics that interested our readers the most in 2010. Our Top 10 also includes stories about Flash on Android, the YouTube lawsuit, the Winter Olympics and – don’t blush – porn on the iPad.
2010 marked the year when the NewTeeVee crew started its first-ever own weekly web series called Cord Cutters – but we also recorded a whole bunch of interviews, product reviews and comparisons. Check out some of the highlights of our original video content in this Top 10 list.
What, another redesign? I know what you’re thinking. It has only been a few months since we completely revamped NewTeeVee’s web site – and now we are changing it all over again? Well, this isn’t as much of a redesign than a GigaOm family reunion.
NewTeeVee relaunched last night as part of the GigaOM network-wide redesign that started in November of 2009. It’s the second redesign since NewTeeVee started more than three years ago, and it’s our most ambitious one yet.
Despite tackling a diverse set of web video projects, the 10 companies chosen for our “NewTeeVee’s Next Big Thing” list all have one thing in common: They are rapidly gaining traction in emerging and increasingly important aspects of the business. And so we’ve put our trust in them to see into the future.
Here’s what our second five presenters had to say about what to expect from the video market.
Matt Cutler, VP Marketing and Analytics, Visible Measures
Summary: The ads from the Super Bowl spread across 6,000 online video clips and led to a similar number of viewers as the broadcast garnered. Online, about 30 percent of the brand views of an ad online came from social activities such as referrals and mashups. However, the top 10 campaigns captured 45 percent of all online views. So we tell our brand advertising clients that they need to figure into the top 10.
The Next Big Thing: The leaders already in social advertising will press their advantage in 2010, and the followers who are still in experimentation mode will realize how far behind they are.
Brent Friedman, president, Electric Farm Entertainment
Summary: We’re looking for the fully immersive experience. We do high-budget, new cross-platform projects or “make cool shit.” The goal has been to create a convergence between video games and television. For our first project, After World, we produced 130 episodes. But it was really hard to monetize, at least in the U.S. The idea of a destination site just didn’t catch on. Our foreign distributor, Sony (s sne), offered it overseas in modular bites, web sites with bells and whistles, and mobile content. Back here in the U.S., we used the same model that we used for After World, but didn’t build an integrated destination web site. Sending the viewers on a “digital schlep” was counterintuitive to create immersion. Now we’re returning to the After World model to spend the money on a destination site. But going forward it’ll likely be branded, probably by a network, and it will be monetized. Through the traditional networks we’re getting bigger marketing budget and leveraging the strengths of the media fence. The site will not be a walled garden-type site, and will be much more dynamic 3-D environments. This will create a level of entertainment that is attractive to the whole ecosystem and will transcend the 3- to 5-minute spot online.
The Next Big Thing:
Angela Wilson Gyetvan, VP Sales and Marketing, 3ality Digital
Summary: There are a bunch of TV makers launching 3-D televisions next year as well as some device makers that will make products that will play 3-D. The next opportunity for 3-D will be intelligent advertisements and products that know when you are there. That’s five years out. And now we take a 3-D TV break.
The Next Big Thing: (See video, preferably with 3-D glasses.)
Bismarck Lepe, co-founder and president of Product Strategy, Ooyala
Summary: Ooyala is a comprehensive online video platform with analytics, transcoding and ads — who, what and how people are sharing video on the web.
The Next Big Thing: As we look at 2010 we think that web sites won’t be focused on the licensing relationships with the content partner, but the relationship with the individual user. We will also be able to authenticate and identify each end user to understand what they watch and have access to. Mobile will play a big role in that process.
Jeremy Reed, SVP Content and Editorial, Demand Media
Summary: The next big thing is “little” — short video that people are interested in that have a none ROI. We’ve been profitable since day one. We have a network of media sites, and we have Demand Studios, which is a content creation freelance community. When we built the company we wanted to create high-quality content, but do it at scale, and with voice that serves our community. Brands want useful, actionable content, but there’s a major disconnect between advertisers’ needs and costs to serve that. We’re all struggling with video monetization, and we look at it with a cost we can afford. Marketing today is stuff like search and YouTube — what are those people looking for and how to we create what they want. We’re dealing with very diverse spaces like humor, health and DIY space. We focused our attention on the headline, design and title. We built an algorithm that determines audience and ability to place high on search. After we developed this tool we created this freelance community. What we found is that we attracted filmmakers, which had associated with big brands, had won awards, and had spread out across the U.S.
The Next Big Thing: Next big thing is trying to understand there is an imbalance between supply, need and cost. You need to understand the ROI before you greenlight content. Is it quality and relevant to a community? And increasing the competitiveness — in a search world is a social world.
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[qi:_newteevee] The challenge and opportunity of live video, the promise of viral distribution as marketing, and the state of fingerprinting technology and the DMCA are some big-ticket questions at the core of the web video business. To try to make some headway on them, our sister site NewTeeVee is going to offer up some bonus content for you next week ahead of the NewTeeVee Live conference, in the form of a live-streamed session on the topic of online video copyright and syndication. Here’s the pitch: Read More about Announcing the NewTeeVee Video Rights Roundtable
So the pioneering Wallstrip is still M.I.A., but CBS (s CBS) has figured out a new way to combine finance and online video for its new CBS MoneyWatch.com personal finance site, formally launching Tuesday. The site aims to give a more real and realistic take on money than the standard stock-picking financial media approach. Further, MoneyWatch will be a way for CBS to prove it can do integrated content, post-CNET acquisition.
MoneyWatch (a leftover brand from when CBS owned MarketWatch) will air 5-10 segments per day of between 3 and 5 minutes each. But, from the outset, CBS is trying to make this more than a single-platform play. Editor-at-large Jill Schlesinger, a retired financial adviser, will shepherd MoneyWatch’s commentary as an oldteevee on-air correspondent on the CBS News Early Show, the CBS Evening News with Katie Couric, and local CBS TV and radio stations. This kind of effort parallels CBS’ new interactive fiction TV show Harper’s Island, made with lonelygirl15 creators EQAL.
“CBS fundamentally believes that the financial crisis is one of the big stories for the next two years,” said Greg Mason, general manager of CBS Interactive’s Business Network (BNET). Thus, the official mandate for MoneyWatch is “to help people make smart decisions on how to manage their money and take control of their financial lives.”
Read More about CBS Integrates Video Platforms for New MoneyWatch Site
How can we achieve video nirvana? The answer, according to Reed Hastings, CEO of Netflix, is to simply put the web on the TV, and the tipping points will come from the proliferation of broadband, high-def screens, and “the pointer” interface for a remote for the TV. He’s well aware that the online video industry has been saying this for a decade, but just wait ’til January’s Consumer Electronics Show, he says, where he predicts we’ll see some promising web-on-TV products.
Here’s some notes from his speech:
We want to watch what we want, when we want, where we want, and discover the content how we want. The debate has been between the TV and the web in the race to deliver the on-demand personalized video future. Standard TV is getting better — now they have over-the-air, cable, satellite, telco, and program guide. We have the DVR and VOD, which are “bolted-on” experiences and in most cases are discrete subsystems. TV’s problem has been: How do you create integrated and personalized experience before the web catches up? TV has the advantage of having a huge installed based, but on the other hand it doesn’t have crazy, innovative, inventive, web culture.
Read More about NewTeeVee Live: How to Achieve Video Nirvana, According to Netflix CEO Reed Hastings
[qi:_newteevee]A tipster this weekend told the folks over at NewTeVee about an upcoming streaming video web site by The Pirate Bay called The Pirate City. The site was apparently launched last week to commemorate the 30th birthday of one of the Pirate Bay’s admins, but was quickly pulled because “something went wrong,” and now features a note promising to return in a few days.
A streaming media platform run by the Pirate Bay: That does sound like a good story. Too bad it wasn’t true. Read the whole story at NewTeeVee.