Mobile geeks and industry insiders are foaming at the mouth over the Nexus One, Google’s smartphone set to debut with the help of T-Mobile USA next year. The handset certainly has some disruptive features — unlike the vast majority of U.S. phones it will be sold without a carrier subsidy, and it will be “unlocked,” allowing users to switch between GSM networks by exchanging SIM cards. But I think the gadget will be a high-priced device targeted at developers and deep-pocketed early adopters, not the mainstream users who’ve fueled the runaway success of the iPhone. The Nexus One could be a kind of game-changer when it comes to business models, though, showing consumers the benefits of an unsubsidized phone that can be used on multiple networks. That move wouldn’t generate much money for Google in the short term, but it could be a huge step toward the company’s long-term vision.
If there’s anything that deserves to be made fun of, it’s the hacky sitcom. Bad jokes followed by overly enthusiastic laugh tracks, punctuated by moments of treacly sentiment so thickly sweet your teeth rot. But all those elements are played up to perfection Yo Teach, a subtle online ad campaign supporting Judd Apatow’s upcoming movie Funny People.
As Videogum writes, Yo Teach appears to be one of those shows-within-a-movie (think: those fake movie trailers in Tropic Thunder), with Jason Schwartzman playing a teacher who connects with his class because he’s young and hip and has patches on his corduroy jacket. He even gets troubled student — played by piano-rapping YouTube sensation Bo Burnham — to appreciate that the greatest rapper of all time is William Shakespeare.