Offer-based Ads: Coming Soon to a Mobile App Near You

Offerpal Media this morning said it has acquired Tapjoy, a small startup aimed at helping developers monetize their mobile applications. The move is a clear signal that the online phenomenon of offer-based ads is about to move into mobile in a big way.

Happy Birthday, YouTube. Now, Get Real.

None other than YouTube co-founder Chad Hurley dropped by the company’s blog yesterday to remind us that he and his two co-conspirators registered the domain YouTube.com exactly five years ago. It wasn’t until two months later that the first video actually appeared on YouTube, but Hurley used the domain birthday to remind us of the basic beliefs that drove the founding of the site.

Of course, the exact details of YouTube’s beginnings have been disputed. Hurley and co-founder Steve Chen originally claimed they came up with the idea for the video sharing site during a dinner party due to their frustration over the lack of options to share videos online. However, the third co-founder Jawed Karim, who left the company early on, has long disputed the story, and Hurley eventually told Time Magazine that the dinner party founding myth was “strengthened by marketing ideas around creating a story.” Turns out, this hasn’t been the only case of selective memory.

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As Zynga Profits From Personal Data, Other Opportunities Abound

The debate that erupted last week over marketing offers within social games — namely, that third-party offers for virtual currency used by gamers include scams that trick people into unwanted subscriptions — shook the fast-growing social games sector. In the short term, there’s some resolution to the story, as the sunlight on this issue has provided some disinfectant. But longer term, things are going to get trickier. Social gaming companies like Zynga have demonstrated such success in monetizing social network users that their methods are bound to seep outside the virtual worlds of games to permeate the larger world of the social networks themselves. The real challenge will be learning all the pitfalls and hazards of using personal information increasingly as a form of currency.

Today in Social

To get a good start on the burgeoning and engrossing debate over the use of marketing offers as virtual currency in social games, check out both Michael Arrington’s blog post on the subject and the video of his heated back-and-forth with OfferPal Media’s Anu Shukla. Once you’ve seen them, let us know where you stand on those issues.

What’s Up, “G”?

chahal.jpgUpdated: From his ostentatious display of wealth to his appearance on Fox’s “The Secret Millionaire,” one thing is for sure, if you live in Silicon Valley, you’ve heard of Gurbaksh Chahal, also known as “G.” Thanks to his antics, there are many tall tales about the man. And while they may or may not actually be true, one thing cannot be denied: He has a nose for money. And now he’s out raising capital for his third and newest startup, gWallet, a San Francisco-based provider of virtual currency. Read More about What’s Up, “G”?

RIM: No. 1 Fastest-Growing Company in the World

rim_blackberry_tourWhen we talk about the biggest smartphone companies and platforms, Research In Motion (s rimm) with its BlackBerry is always at the top of the list. RIM has experienced phenomenal growth over the past few years, largely due to producing popular BlackBerry models. It has successfully expanded its customer base from the enterprise to the mainstream consumer. Fortune Magazine’s current rankings have RIM pegged as the No. 1 fastest-growing company in the world.
The ranking are largely based on revenue growth, and RIM has maintained a staggering 77 percent increase in revenue over the last three years. The BlackBerry has successfully crossed into the household. This high growth rate is no doubt why Nokia (s nok) recently indicated it entered into an alliance with Microsoft (s msft) to give RIM a good run.