Should Snoop Dogg launch your startup? Your mileage may vary

Two video chat programs launched to the public this week, but Airtime premiered with Snoop Dogg and JImmy Fallon, while Nyoombl barely made a splash. The two strategies pose an interesting question for the startup world — how much initial buzz do you need for success?

Next Fall’s TV Stars — Today’s Web Video Favorites?

It’s the most wonderful time of the year for television nerds — pilot season, the time of year when we scan casting notices and search out focus group reports on pilots for next fall’s Hulu chart-toppers. And this year for web junkies, there’s fun beyond the Internet being used as source material for shows like S— My Dad Says: Watching the once-YouTube (s GOOG) famous get their shot as cast members in comedies. Who from the online sphere stands a chance of becoming the next Jason Segal or Jenna Elfman? Here’s just a sampling of those in contention.
• Brandon Hardesty, better known to YouTube as ArtieTSMITW, has joined the cast of CBS’s Livin’ On A Prayer, created by How I Met Your Mother masterminds Carter Bays and Craig Thomas. (On April 15, he was celebrating over “something awesome” having happened — presumably this is it.)
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