Facebook’s new Atlas is a real threat to Google display dominance

Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for nothing else than Google pricing leverage.

Amazon’s Twitchy ad finger

One area where Amazon could still gain an edge on Google in online advertising is video advertising, which could explain its reported interest in Twitch.tv.

Amplifying Twitter

If successful Twitter’s Amplify could inspire more publishers (and entrepreneurs) to think about how they can make money by marrying specific pieces of content with specific brands or specific users and leveraging the value of social networks.