Search engines are making it harder to see the difference between regular results and paid ads. Does the FTC have the power to do something? Or can consumers figure it out on their own?
Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for nothing else than Google pricing leverage.
One area where Amazon could still gain an edge on Google in online advertising is video advertising, which could explain its reported interest in Twitch.tv.
Facebook’s latest user engagement numbers, coming from its 2014 second quarter earnings statement, show a company riding high. Of Facebook’s active users, 63 percent use the site every single day.
When companies successfully design for online discovery, people are delivered the information they need before they realize they need it. But as Facebook’s newsfeed experiment reminded us, the challenge is to engineer a sense of serendipity without invading users’ privacy. Jay Patani, an analyst at EC1 Capital, imagines a path forward.
If successful Twitter’s Amplify could inspire more publishers (and entrepreneurs) to think about how they can make money by marrying specific pieces of content with specific brands or specific users and leveraging the value of social networks.
Social shopping site Polyvore has added a home design vertical in an effort to reach new users and expand its presence.
After two years of go-nowhere discussions over the creation of a Do Not Track policy for online advertising, a leading privacy advocate gave up on the process.
The growth of advertising on Facebook might be making money for the company, but it’s changing the core experience of connecting with friends with updates from companies fill the newsfeed.
Why does LinkedIn care if you get your news there or anywhere else? The company knows the more news there is on LinkedIn, the more likely you are to visit, and you’ll keep the business cycle going.