The revelations about the activities of American and British spy agencies are so egregious that even the online ad industry is up in arms. As well they should be — it threatens their livelihood.
Opponents of software patents suffered a setback as the Federal Circuit today said a patent for displaying content before a video should not be considered an abstract idea.
The growth in online video shows means more alternatives to TV than ever before — but advertising dollars are stubbornly sticking with the older medium.
Just as the Mad Men of the 50’s and 60’s tapped into consumer desires and emotions for a new school of advertising, modern companies like Instagram and Pinterest will need a similar revolution in how we think about ads if they want to make money.
Real-time bidding is well positioned to give the overall mobile ad industry a big lift in the next few years. But it will face serious challenges as more sophisticated — and more lucrative — advertising models come to mobile over the next decade.
Unlike Apple TV, which is largely about on-demand content, Amazon has a number of assets that could significantly enhance the linear TV experience if incorporated into a set-top box that worked in conjunction with a tablet.
Google’s published a blog post last week about “bad apples” in the ad industry. The meaning of the post is now clear: it was intended to rein in shady software, but also to send a message to other advertisers to clean up their act.
Congress and even some tech companies are promising to get serious about “Do Not Track” legislation, which will let consumers tell companies not to collect their personal information. But any meaningful change is unlikely.
Google’s Susan Wojcicki says the viral success of a Pepsi prank video shows how online ad viewing is becoming a voluntary experience where marketers strive to produce content viewers want to watch.
Facebook’s ad strategy is rapidly becoming more sophisticated. Marketers and investors are likely to love the results — but will Facebook be able to get it right without alienating users?