An investigation this week revealed that major brands are paying at least $6 million a month to serve ads to bots on 202 websites. Here are some more names and details.
Sift Science says it can help you finger people on your website who are likely to create fraudulent accounts, post fake reviews or do other dastardly deeds. The startup’s service, now in private beta, uses machine learning to help ID the bad guys.
SafePay Solutions Group is launching a tool in the U.S. and Canada for merchants and consumers that uses a smartphone to verify online purchases. Users who sign up will get the chance to confirm all online purchases using their cards at registered SafePay registered retailers.
BillGuard, a personal finance service that uses Big Data analysis and crowd sourcing to identify bogus charges, has been racking up accolades since it launched in May. And now it’s pulling in big money: $10 million from Khosla Ventures, Founders Fund and Innovation Endeavors.
Despite the threat of online fraud, consumers are increasingly getting comfortable shopping online. ThreatMetrix and the Ponemon Institute did some consumer surveys and found that one-third of people said they plan on spending more online than they do in-store this year.
A new survey shows that identity theft is on the rise, with the number of cases up 12 per cent last year, according to Javelin Strategy & Research. On the bright side, consumers are reporting more fraud cases, and there have been more successful prosecutions.
