What’s needed from marketing clouds

All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?

LocalVox raises $7.4M for one-stop shop for local marketing

LocalVox, a New York-based startup that targets small- to medium-sized businesses with a comprehensive online marketing platform, has raised $7.4 million in Series A funding. The company currently operates in New York and Hartford but plans to scale to 20 markets nationwide.

U.S. to top the world in mobile ad spending for the first time

For the first time, the U.S. will surpass Japan as the world’s biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion.

New Facebook ad offerings fill some holes

Facebook needed to change the way it sold advertising inventory and add some glitzier formats. Last week, at its fMC event for marketers, it made some progress towards addressing those needs. Let’s see what Facebook is doing right and where it still has holes.

Digital won’t “evaporate” ad dollars

A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus spending on — both digital and traditional media.

Gamification goes to war in a bitter battle of ideas

The rise of gamification has become an increasing point of contention over the past year. Now it seems a spat between two leading figures has left the movement facing a divisive split. The controversy centers on a new book by Gabe Zichermann called Gamification by Design.

Today in Connected Consumer

For all the effort made studying them, consumers can still be an unpredictable lot. Music industry hopes that all-you-can-eat paid streaming music services might save the business are not turning out as planned. Privacy advocates continued to be confounded by people’s willingness to put up with Facebook’s lack of privacy protections. Now marketers can be confounded by consumers’ resistance to being targeted by using their personal data. TV viewers, meanwhile, are not mirroring their own behavior when it comes to watching TV shows online. Go figure.

Inbound Marketing: A Social Media Primer

While we may not all agree on the “rules” when it comes to marketing, we can all agree that marketing has changed considerably in recent years, largely due to social media. “Inbound Marketing” is a primer for those looking to make the most of social media.