All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?
Startups have been insulated from the wider economic climate for years — but now they’re feeling the chill, and the focus is switching to revenue generating ideas rather than get-big-quick consumer services. That’s a good thing, says one serial entrepreneur.
LocalVox, a New York-based startup that targets small- to medium-sized businesses with a comprehensive online marketing platform, has raised $7.4 million in Series A funding. The company currently operates in New York and Hartford but plans to scale to 20 markets nationwide.
For the first time, the U.S. will surpass Japan as the world’s biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion.
New York startup Percolate, which helps brands sort and curate content to share on Facebook, Twitter and other social channels, has released its newest version.
Facebook needed to change the way it sold advertising inventory and add some glitzier formats. Last week, at its fMC event for marketers, it made some progress towards addressing those needs. Let’s see what Facebook is doing right and where it still has holes.
A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus spending on — both digital and traditional media.
The rise of gamification has become an increasing point of contention over the past year. Now it seems a spat between two leading figures has left the movement facing a divisive split. The controversy centers on a new book by Gabe Zichermann called Gamification by Design.
For all the effort made studying them, consumers can still be an unpredictable lot. Music industry hopes that all-you-can-eat paid streaming music services might save the business are not turning out as planned. Privacy advocates continued to be confounded by people’s willingness to put up with Facebook’s lack of privacy protections. Now marketers can be confounded by consumers’ resistance to being targeted by using their personal data. TV viewers, meanwhile, are not mirroring their own behavior when it comes to watching TV shows online. Go figure.
While we may not all agree on the “rules” when it comes to marketing, we can all agree that marketing has changed considerably in recent years, largely due to social media. “Inbound Marketing” is a primer for those looking to make the most of social media.