If successful Twitter’s Amplify could inspire more publishers (and entrepreneurs) to think about how they can make money by marrying specific pieces of content with specific brands or specific users and leveraging the value of social networks.
As with Ricochet, the Times’ new platform for allowing brands to aggregate Times content and wrap it in their own advertising that I wrote about last week, it’s not hard to see how Compendium could also become a platform for brands to leverage custom aggregation of Times content for their own social media brand building efforts.
Lord Justice Leveson’s high-profile inquiry into phone hacking and unethical behavior by the British press never really tackled the big problems at the heart of the news industry. And what’s worse is that this huge error wasn’t a mistake — but the result of willful ignorance.
As the availability and awareness of open educational resources grows, educators and open-content publishers are experimenting with hackathon-style content collaborations among subject-matter experts to create high school and college textbooks over the course of a few weekends.
For legacy-print publishers with large investments in original content creation, part of creating new value involves treating their content as a marketable commodity online rather than as simply a lure for eyeballs they can sell to advertisers.
Clicking around the Web, you’ve likely noticed links in articles that lead to ads or commerce sites. But LinkSmart, a Boulder, Colo.-based startup, has a plan to use in-text links to help Web publishers optimize traffic and improve reader engagement.
After years away, Rags Gupta returned to online publishing only to discover a brave new world in advertising. But although the formats, tools and technologies have changed, there are truisms that continue to hold. Gupta warns that we would be well-advised to remember them.
Gigya, a startup that provides businesses with a suite of tools to make their sites more social, announced today that it had raised $15.3 million in new funding from Condé Nast’s parent company Advance Publications, Mayfield Fund, Benchmark Capital, DAG Ventures and Adobe.
In the mid-1990s, DoubleClick co-founder and CEO Kevin O’Connor developed a platform for data-driven advertising. With his latest startup, FindTheBest, he’s aiming to do the same thing for content.
With paywalls coming back into fashion among online news sites, publishers are trying to figure out how high to build them. The Wall Street Journal is hosting a 24-hour “digital open house” today, courtesy of Jaguar, temporarily taking down one of the steepest paywalls in the business. The model is similar to one adopted by the New York Times, which partnered with Ford to offer free digital subscriptions when it erected its new paywall. Chris Hughes, the new, 28-year old owner of The New Republic, just partially dismantled the magazine’s paywall, making more content free but limiting comments and access to the archive to subscribers. The biggest news, though, comes from Google, which is partnering with AdWeek and about two dozen publishers on a new paywall alternative. Under the new Google Consumer Surveys model, some articles on web sites will be partially blocked. To continue reading, users will be asked to answer a multiple-choice, one-question survey. Advertisers will pay Google to place the surveys, and Google will pay publishers 5 cents per answer. Now if Google could just figure out how to keep the surveys embedded in articles as they get aggregated by third parties they might really have something.