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News that Redbox will finally be launching an online service hit yesterday, and it looks like Netflix is its biggest target as the service will opt for subscription vs. sell-through. This news is exactly why I wrote Netflix would be wise to consider kiosks a year and a half ago, as the mix of streaming and local DVD rental for cheap is the perfect mix for today’s consumer. The reality is release windows and licensing will continue to dictate that the majority of big-hits will be released first to DVD (or expensive online sell-through). This means kiosk has a long-life, and now that Redbox is going online, Netflix should look to go kiosk.
