Can OnSwipe convince media to go web instead of app?

OnSwipe is launching the full version of its web-publishing service today, which allows media companies to create tablet-friendly views of their content that look and act like apps. But will that be enough to drag publishers out of the arms of Apple and its walled garden?

OnSwipe Wants to Reinvent Content for Tablets

OnSwipe founder and CEO Jason Baptiste says apps are good for some things, but when it comes to publishing content, “they suck.” So the startup gives publishers the same features as an app, but using the web — and it wants to do that for advertisers too.