Netflix and the non-event movie

Unlike the traditional movie paradigm, the value of the “Crouching Tiger, Hidden Dragon” sequel to Netflix will not decline over time and has no particular time “window.” It is not a depreciating asset but a long term investment in audience building, which makes it a very different animal from most movies.

How Orange is the New Black is keeping the buzz alive

Have you finished binge-viewing “Orange is the New Black” yet? Excited about next season? Well, that’s Netflix’s challenge — keeping you excited until the as-yet-unknown premiere date. But here’s what might help with that.