In this part of our special report on reinventing the internet, a look at how its growth of the internet, in terms of connected devices, content and its importance, has researchers and analysts searching for new business models and technical ways to improve the network.
Netflix CEO Reed Hastings suggested tongue-in-cheek this week that the company could switch to P2P video streaming to avoid peering troubles with ISPs. Would that actually be possible?
[qi:051] Several Internet service providers in the U.S. and around the world (including a large Chinese ISP) are currently implementing P4P technologies on their networks to help alleviate congestion caused by peer-to-peer files, and they will soon be joined by other ISPs doing the same. Indeed, P4P efforts that were showcased in August 2008 are taking on more relevance as broadband demand escalates and the FCC tries to regulate the principles by which carriers can deal with congestion on their networks. Read More about P4P May Be Coming to a Network Near You
In 2008, ISPs started to really feel the heat when it comes to video file-sharing. Comcast got reprimanded by the FCC for blocking BitTorrent transfers and consumers rebbelled against P2P throttling. Meanwhile the entertainment industry has been demanding harsher enforcement and HD-swapping users have been eating up more and more bandwidth. In other words: It’s been a big mess.
The good news is that the increased pressure from all sides has forced ISPs to come to terms with the reality of file-sharing and other forms of P2P video distribution, which is essentially: You can’t stop it, so you might as well find ways to make it run more smoothly on your network.
Read More about 2008: The Year ISPs Got Real About P2P Video
Researchers at The University of Washington and Yale University will present a paper today on a developing Internet protocol that could lessen bandwidth demands from video and other large files. The peer-4-peer protocol is being touted by Pando Networks and a handful of ISPs as a way to solve some of the traffic problems caused by peer-to-peer file-sharing services such as BitTorrent.
Compressing or managing data more efficiently is becoming increasingly important, as providers attempt to clamp down on large amounts of traffic and as consumers and corporations demand ever more bandwidth-intensive applications.