New media incubator and venture firm Betaworks is increasingly morphing into an operating company and it’s got a new rapid development launch approach that will deliver five social media products in five weeks. What’ll stick?
Brands claim they’re taking to social media, but they’re really inserting ads into other people social engagement streams — not engaging themsleves, says the founder of the Dachis Group.
The Atlantic will launch a paid product within the next two or three weeks, a News Corp. is touting paywalls as “courageous,” and ProPublica wants to have paywall-free nonprofit journalism in every city.
The debate between using native or web apps for content still rages on. Three content providers share their thoughts at paidContent 2013 to provide the definitive answer for which to use and when.
Looking to find the best blog posts on Tumblr? The company isn’t interested in telling you which blogs are the best, but it does want to improve the overall discovery process — and help the best bloggers find financial success.
The Guardian’s expansion into the U.S. is on track, editor-in-chief Alan Rusbridger said Wednesday, with traffic up by 37 percent last year. For now, there are no plans for a paywall.
Pointing people to “really interesting articles on the fringes of the internet that you had no idea existed or that you wanted” is still in its very early stages, according to Zite’s CEO and Prismatic’s CTO.
The media elite increasingly belongs to digital only entities. Look under the hood of some of these new power brokers, and you’ll see an unprecedented amount of ordinary people shaping the news.
The world is ending for traditional media companies, but new players who ignore the rules, and bet on mobile, will prevail, argues Huffington Post Co-Founder and Buzzfeed Chairman Kenneth Lerer.
You’ll find our live coverage of paidContent Live 2013 here, as media veterans and entrepreneurs gather in New York to talk about the impact of all media becoming digital.