How can media companies and publishers monetize their content when advertising continues to decline and paywalls are not filling the gap? This is one of the major themes we’re going to explore at paidContent Live on April 17 in New York.
Want to get rid of your big and expensive cable bundle? So does your cable company. And in that quest, it is joined by some unlikely frenemies.
The Washington Post, the last remaining paywall holdout among major newspapers, will begin charging for content this summer. The paywall, however, is set to be an extremely leaky one — meaning casual readers will have no trouble accessing the site.
The Financial Times stands out in the news industry for its clever and aggressive switch to a digital revenue model. But while the paper is an inspiration, it’s not an example.
Facebook founder Mark Zuckerberg says that the social network is trying to create “the best personalized newspaper” with its news feed. But we all know what has happened to newspapers — can Facebook somehow avoid suffering the same fate?
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.
One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage in the advertising desert?
Native advertising, brand journalism — whatever you call it, the current ad-driven content boom provides a lot of opportunity. But for it to work, journalists and publishers need to think about their brand as much as the advertiser does.
Maria Popova, who writes and curates content at the Brain Pickings blog, will be speaking at our paidContent Live conference in New York on April 17 about alternative monetization models and the future of self-published content.
Until now, the Atlantic has been the poster child for traditional media entities that have succeeded online, but the New Yorker looks to be planning some major moves of its own to boost its online presence.