Newspapers and other media entities have gotten used to thinking of themselves as the most important part of the equation — but why not focus on helping individual brands engage with their audiences and then share in the revenue?
Paywalls can bring in extra revenue for newspapers and other traditional media outlets, and they can help keep existing readers from leaving — but how do they help bring in new readers? And what happens if they don’t?
Although its Storyboard editorial operation won awards for the content it curated from the Tumblr network, founder and CEO David Karp said Tuesday the unit is being shut down and all the editorial staff are being let go.
Our panel on writers who have built independent businesses around themselves — and one who has chosen to remain inside a traditional media entity — gets a new addition: viral publishing phenomenon Tim Ferriss.