ISPs have been exposed as hijacking the search traffic that some of their customers have tried to type into Yahoo and Bing search engines, and now the backlash begins. Now companies involved in the scheme has been hit with a lawsuit and may face Congress.
Four years after it started, the web’s purported advertising saviour is still losing millions, and still raising new financing.
Kindsight’s efforts to pair deep packet inspection for PC security with targeted behavioral ads will serve as a good test to see how well it can utilize the controversial DPI technology and make it attractive to consumers concerned about maintaining their privacy.
Adding mobile apps to ride-sharing options will open up the services to all those car poolers that just don’t want to plan in advance. On the other hand, maybe that’s not such a good thing.
It’s had to raise money from share issues or investment every year since 2005. Now it’s that time of year again…
Behavioural ad targeter…
Phorm, the controversial startup that delivers targeted ads based on a person’s web surfing, has signed deals with five Internet Service Providers in Brazil. Almost two years after the controversy around such services erupted, are Internet users ready to give up more of their privacy?
BT, the UK’s largest ISP, has decided to cut ties with Phorm, the deep packet inspection company that offered ISPs a way of targeting advertisements based on where their subscribers surfed on the web. When the relationship between the two was first made public last year, a privacy brouhaha ensued that led some other ISPs to distance themselves from the controversial technology, especially in the U.S. The European Commission got involved after folks in the UK discovered that in 2006 and 2007, BT had conducted secret pilots of the Phorm technology that had some customers feeling spied upon. Talk Talk and Virgin Media are still eyeing Phorm’s technology, although neither has seemed as enthusiastic as BT. Read More about BT Dumps Phorm, But ISPs Have No Plans to Dump Ads
NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has shut its doors, according to MediaPost, which cites court documents. The controversial service, which is akin to Phorm in the UK, had conducted advertising trials with several U.S. ISP including Cable One and CenturyTel (s CTL). When it signed up Charter as a customer last summer, a backlash ensued that led to a congressional investigation into such targeted advertising and the refocusing of the company.
NebuAd was pushing the envelope on behavioral advertising. In doing so, it attempted to fulfill the dreams of ISPs by letting them get into the lucrative online advertising game, but consumers rebelled against the intrusion. NebuAd filed papers noting its demise in the U.S. District Court of San Francisco as part of an ongoing lawsuit brought by consumers angered over the loss of their privacy. Read More about NebuAd Bites the Dust
It’s only a pilot program, but UK broadband provider Virgin Media (s VMED) said today it’s begun testing a 200 Mbps broadband service with 100 lucky people in Ashford in Kent, a town in Southeast England. Virgin will use DOCSIS 3.0 technology to offer the speeds, and claims the service will be faster than Cablenet’s service in Japan, which reaches 160 Mbps, and Cablevision’s (s CVC) 101 Mbps speeds in Long Island, N.Y. Read More about Virgin Media Trials 200 Mbps Service
Talk about the fox guarding the hen house. Britain’s Home Office is accused of collusion with former spyware vendor Phorm after emails surfaced showing the department seeking Phorm’s approval for the UK’s targeted advertising rules, the BBC reported this morning. That revelation came just one day after The Telegraph wrote about Phorm making personal attacks against privacy advocates who are waging a campaign against the company’s technology.
Phorm is in trials with several ISPs to use its deep-packet inspection technology to sell advertising based on the sites a user visits on the Internet. Its technology is similar to that offered by NebuAd here in the U.S. Phorm is trying to push its technology to North American ISPs as well. Read More about Did Phorm Help Draft Privacy Rules In the UK?