Ping Is Neither Social, Nor Is It a Network. Discuss.

Om claimed that Ping is the future of social commerce, but its sole focus on purchases and its presence behind a walled garden may hinder that bright future. Here are the four main issues Apple has to work on quickly for Ping to be successful.

Ping: A Social Network Inside a Walled Garden

Whether by design or accident, Ping’s lack of integration with other social networks, or even with the web itself, is now its most compelling feature — at least from a strategic perspective. It’s essentially an e-commerce platform for music disguised as a social network.

With Ping, Apple Builds a Social Network Inside a Walled Garden

What Ping aims to create is not a seamless fabric of interconnected networks, but an archipelago of discreet networks joined only by the shared e-commerce functionality of iTunes. It is social networking without the World Wide Web, which, coming from anyone but Apple, would sound nonsensical.

Ping, Facebook Break Up: It Happened Last Night

At one time, Apple and Facebook were best friends forever. It was rumored that Facebook would form the underpinning of what is now Ping. No more — apparently the two companies are not working on Ping together, and consumers are the ones who pay the price.

Today in Social

Amidst its iPod and Apple TV announcements yesterday, Apple revealed a new version of iTunes that embeds social networking functions under the “Ping” brand. Ping allows friend and band following and certainly improves upon Apple’s previously weak efforts at social music discovery. Om thinks Ping hints at the future of social commerce. I think Apple’s missing an opportunity to weave Ping or its potential feeds or social graph info into other networks – it doesn’t connect to anything. Apple appears to want to eliminate the “social middleman,” perhaps because of “onerous” terms and conditions, but that may well cripple its potential.

Why Ping Is the Future of Social Commerce

Apple today introduced Ping, a music social network that is part of iTunes software. It allows iTunes users to share their favorite tunes, buy music recommended by friends and follow their favorite artists. Ping hints at a new future for social commerce.

iTunes 10: Out With the CD, In With the Social Network

After nearly a decade, iTunes is getting a new icon with the release of version 10. Jobs also introduced Ping, a social network Apple created specifically for iTunes. Ping allows users to share activity with their friends, and follow their favorite artists to receive updates.

Weekly App Store Picks: October 3, 2009


Fueled by a burning desire to bring you the latest iPhone app recommendations, I’ve kept a keen eye on the new App Store releases this week. As ever, I’ve hand-picked four apps for you to check out.

This week I’ve given my picks a social twist, whether it’s tweeting, traveling or just talking. My top pick for this week is Ping!, plus I’ve also been looking at TwitMusic, Papaya Farm and Nearest Places.

Ping! (Free)

app_icon_pingIn just over a year I’ve purchased two iPhones — a 3G and a 3GS — totaling just over €1,000. Alongside the two iPhones, I’ve also paid €15 per month for my 3G connection, €2 per month for my carrier contract and countless euros per day on apps.

I’m not actually going to tally all of that up. My brain refuses to let me. Let’s all agree that it’s a lot of money and I’d be forgiven for leaping on any opportunity to save a bit of my hard-earned cash.

With that in mind, Ping! is the perfect antidote to a dwindling bank account. Currently free to download, the app allows you to send SMS-style messages over your data connection, which are then delivered via push to other contacts who are also registered with Ping!.

Indeed, there’s a few other IM apps that handle push, but it’s worth noting that Ping! isn’t instant messaging as such, it’s much more akin to SMS. You don’t pay to send messages, or receive, and your account is free too. Registration literally takes ten seconds, from within the app, so you’ve got no excuses — grab that app!
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