PlayHaven, a monetization and customer management platform for mobile game developers, has raised $8 million led by GGV Capital. The company is working to build out its service by adding more customer insights. And it’s looking to expand to Europe and Asia.
PlayHaven, a San Francisco start-up is looking to bring the real-time web to mobile marketing with a new platform that brings the dynamism of the web to mobile ads. The new platform gives mobile game developers the ability to react quickly to their shifting needs.