PlayHaven raises $8M to make mobile developers money

PlayHaven, a monetization and customer management platform for mobile game developers, has raised $8 million led by GGV Capital. The company is working to build out its service by adding more customer insights. And it’s looking to expand to Europe and Asia.

PlayHaven gets real-time with mobile marketing platform

PlayHaven, a San Francisco start-up is looking to bring the real-time web to mobile marketing with a new platform that brings the dynamism of the web to mobile ads. The new platform gives mobile game developers the ability to react quickly to their shifting needs.